Tools
A growing library of free utilities for SEO operators, growth leads, and SaaS founders — built as living proof of utility-led acquisition as a discipline.
Every tool here is engineered to be useful first and discoverable second. No email gates, no upsells. If something here saves you an hour, that’s the deal.
SEO Systems
04 toolsMeta Title Generator
Generate SERP-optimised titles weighted by intent, entity coverage, and click-through patterns.
Schema Validator
Validate JSON-LD markup against Schema.org and Google’s structured data spec — with diff output.
NewTopical Map Generator
Build entity-mapped topical clusters from a single seed keyword in seconds — exportable to Notion or CSV.
Internal Link Mapper
Visualise your site’s internal linking flow — find authority leaks, orphan pages, and over-linked sections.
AI Search
03 toolsAI Snippet Preview
Preview how your content might render in ChatGPT and Perplexity citation surface — chunked, attributed, ranked.
Entity Extractor
Paste any URL or content — extract the entities your content actually signals to LLM retrieval systems.
SoonAI Citation Tracker
Monitor when your brand or domain gets cited in ChatGPT, Perplexity, and Gemini responses across tracked queries.
Content Systems
03 toolsSEO ROI Calculator
Model expected ROI on SEO investment given current traffic, conversion rate, and category benchmarks.
Intent Classifier
Drop in a list of keywords — get back informational, navigational, transactional, and commercial intent buckets.
Semantic Relevance Checker
Compare a piece of content against a target keyword — semantic coverage score, missing entities, and gap suggestions.
Positioning
02 toolsGot an idea for a tool?
I build these on a “would I use this every week?” filter. If there’s a repetitive task in your SEO or growth workflow that doesn’t have a good free tool — tell me. Some of the best ones here started as someone’s email.