Services
I design organic growth infrastructure for SaaS companies that want to compound, not campaign. Six interconnected disciplines, applied as a single system — not a menu of services you buy à la carte.
Every engagement starts the same way: a discoverability audit, a system blueprint, then execution in dependency order. The work is built so it keeps producing returns long after I’ve stopped touching it. See the case studies → for what that’s looked like in practice.
I don’t approach growth as campaigns. I approach it as system design — discoverability ecosystems, utility-led acquisition, and topical architecture engineered for the AI-search era.
The practice
Six disciplines, one system. Pick where you want to start — most engagements eventually touch three or more of these.
SEO Systems
FoundationTopical architecture, internal linking design, and semantic authority engineered for compounding rankings. The foundation most other work is built on.
AI Search Visibility
EmergingEngineered for the citation layer of the next search era — ChatGPT, Perplexity, Gemini, and what’s coming next. This is where most SaaS sites are completely invisible right now.
Content Systems
EditorialEditorial pipelines built around entities, intent, and topical coverage — not content calendars. The shift from “what should we publish this month” to “what is our coverage gap.”
Utility-Led Acquisition
CompoundingFree tools as compounding distribution. Built once, indexed forever, cited by AI. The single highest-leverage move most SaaS companies aren’t making.
Founder Positioning
AuthorityAuthority architecture for technical founders — built to be discoverable, not promotional. Engineering your existing thinking into surfaces that compound: writing, talks, repos, citations.
Growth Consulting
StrategicStrategic retainers for SaaS companies entering the compounding stage of growth. The advisory layer — for teams who already have a growth function but need an external operator to pressure-test the system.
How we work together
Three engagement models depending on where you are. Most companies start with a sprint, then move into a retainer once the system is mapped.
Discoverability Sprint
A focused 4-week engagement: full audit, system blueprint, and a 90-day execution roadmap. You leave with a documented architecture your team can run.
Operator Retainer
Monthly retainer where I’m embedded as your growth systems operator — architecture, execution oversight, content briefs, and weekly system reviews.
Strategic Advisory
For teams that already have a growth function — a lightweight quarterly engagement to pressure-test the system, surface blind spots, and chart the next phase.
The process
Every engagement runs through the same architectural sequence — built so the output keeps producing returns long after the work is delivered.
Audit
Discoverability diagnosis across search, AI-citation surfaces, topical coverage, and entity graph gaps. Where you actually are vs. where you think you are.
System Design
Topical map, utility asset roadmap, internal linking model, and the AI-search optimization layer. The architecture document.
Execution
Build & ship in dependency order — tools, clusters, content. Velocity matters, but the order of operations matters more.
Compounding
Refinement loops, semantic expansion, AI-citation tracking. The system gets smarter monthly — and increasingly runs without you.
Architect a system that compounds.
I take a small number of engagements per quarter. If you’re at a SaaS company serious about owning your discoverability infrastructure, let’s talk.