Now

Both books are written. Neither is published. That is a stranger position than it sounds, because the work of writing them is over and the work of deciding what they are for has not started.

The immediate task is shorter pieces. The books argue at length; almost nothing here argues at the length of an afternoon, and that gap is the reason the writing section → is currently empty.

This domain spent years as a marketing consultancy site. It is being turned into a writing site, and everything commercial is moving to a separate domain, where it can be as commercial as it likes without sitting next to an argument about attachment.

That means deleting rather than redirecting, so nothing exists in two places. Some of it is done and some of it is visibly half done, which is what you would expect of a page called Now.

Organic discoverability for software companies: what a company should be findable for, and what it should build in order to be. There is one page on it → and it sells nothing.

Kept here in public because a Now page listing only progress is a press release.