Now

Updated April 2026

A snapshot of what I’m working on, reading, and experimenting with — refreshed every 4–6 weeks. Inspired by Derek Sivers’ /now page convention ↗.

Most pages on this site are designed for visitors. This one’s a working log — kept honest, updated regularly, and useful mostly to me.

Primary focus BetterBugs growth systems Architecting the next phase — AI-citation infrastructure and programmatic utility expansion.
Location Bangalore, India · Remote Working hours mostly overlap with EU and US east-coast SaaS teams.
Availability Limited Q3 engagements 2 advisory slots open

What I’m working on

Active projects this month — roughly ordered by how much of my week each one consumes.

BetterBugs Q3 architecture review

Engagement

Mid-engagement system review and the build plan for the next 90 days. Focusing on AI-citation depth, programmatic-page layer expansion, and the next 30 utility assets.

In progress · 60%

AI-citation tracking tool (v0.5)

Build

A new tool for the tools library — monitor when your brand or domain gets cited in ChatGPT, Perplexity, and Gemini responses across tracked queries. Working through query-sampling architecture this week.

Building · 40%

Long-form essay series: AI-search infrastructure

Writing

A 6-part series on how SaaS distribution will be shaped by AI retrieval. Two published, four in progress. Pacing one essay every 10–14 days.

Series · 2 of 6

Site v2 refinement

Personal

Iterating on this site — sidebar refinement, dark-mode polish, and adding the Case Studies layer. You’re looking at it.

Ongoing · 80%

What I’m reading

Currently in rotation — books, papers, essays. Not exhaustive, just what’s actually open right now.

Experiments running

Small bets I’m running this quarter to test specific hypotheses. Most won’t ship publicly — that’s the point.

01

Citation-rate decay on month-old content

Measuring how quickly AI-citation surface degrades on content older than 90 days, and whether minor refreshes restore it.

Mid · week 5/8
02

Entity-graph density vs. ranking velocity

Testing whether pre-loading topical clusters with dense entity coverage accelerates initial ranking compared to standard publishing.

Early · week 2/12
03

Programmatic utility variants — fan-out economics

Quantifying the marginal cost vs. marginal traffic gain on each programmatic variant past the 50-page mark.

Late · week 11/12
04

Founder distribution loop — writing cadence vs. inbound

Tracking how this site’s publishing rhythm correlates with inbound enquiries. Sample-size still small, but trend is visible.

Early · ongoing

Recently shipped

The last 4–6 things that went live. Anything older is on the about page timeline.

Operator note

Quarter focus right now is depth over breadth — fewer experiments, longer essays, deeper architecture work. The temptation to publish more is constant; the discipline to publish less but better is the harder skill. Asking myself once a week: is this work compounding, or am I just performing motion? If you have something worth talking about that fits that filter, my inbox is open.

This page updates every 4–6 weeks · Last refreshed April 14, 2026 /now page convention ↗