Hi, I’m Yash.

I’m a growth systems architect — I design organic discoverability infrastructure ↗ for modern SaaS companies, with a focus on utility-led SEO and AI-search visibility. More about me ↓

Navigate quickly using keyboard shortcuts 1 → 9. Try pressing 2, 3 and 4.

Toggle between light and dark mode in the sidebar — your preference is remembered.

Get to know me: I think about discoverability ecosystems, AI-citation surface, and systems that compound — about page →

See how I structure work and what I’m currently focused on — now page →

I’ve shipped utility-led SEO systems generating 40L+ monthly impressions — case studies →

I write operator notes on growth systems and AI search — read essays →

Free tools I’ve built — schema validators, topical map generators, AI snippet previewers — explore tools →

Want to work together? I take a small number of engagements per quarter — say hello →

Personal updates

View all

Published a framework for AI-citation surface

A working model for engineering content to be cited by ChatGPT, Perplexity, and the next search layer.

Mar 2026

Shipped the Topical Map Generator tool

A free utility for SaaS founders to model entity coverage and topical clustering from a single seed term.

Feb 2026

Recent writing

View all

Why utility-led SEO outperforms content SEO

Tools earn what content rents. The full case for treating utilities as the primary acquisition asset.

Engineering for the AI citation layer

A practical model for being quoted by ChatGPT and Perplexity — chunking, entities, and source signals.

Topical architecture: the unglamorous work that compounds

Why entity-mapped clusters outperform keyword lists at every stage of an organic system.

Discoverability infrastructure, not campaigns

The operator mindset shift: systems you architect once and compound for years.

Reading list

View all
G Google Search Quality Rater Guidelines
SEO Systems
A Anthropic — Constitutional AI
AI Search
K Koray Tuğberk — Semantic SEO
Semantic SEO
F First Round — Growth essays
Growth
S SparkToro — audience research
Research
P Perplexity sourcing patterns
AI Search
N Naval — Compounding systems
Operator
B Bessemer — SaaS growth benchmarks
SaaS

Latest tools

View all

Meta Title Generator

Generate SERP-optimised titles weighted by intent, entity, and click-through patterns.

Schema Validator

Validate JSON-LD schema markup against Schema.org and Google’s structured data spec.

AI Snippet Preview

Preview how your content might render in ChatGPT & Perplexity citation surface.

Topical Map Generator

Build entity-mapped topical clusters from a single seed keyword in seconds.

Contact

My local time: —

Email

Always happy to help

Compose

Arrange a call

30 minutes, no pitch — let’s talk systems

Calendar

Stay in touch

I’m most responsive on LinkedIn

Twitter ↗ LinkedIn ↗ GitHub ↗