Now
What I am actually doing at the moment, rather than a summary of everything I have ever done. Rewritten every month or so, and out of date the rest of the time.
Two unpublished manuscripts
There are two manuscripts and neither is published. Deciding what they are for, and how they reach anyone, has not started.
The immediate task is shorter pieces. The books argue at length; the essays argue at the length of an afternoon, and the first two are up.
Two so far: why reassurance is never enough, and what the observer effect actually says.
Splitting one site into two
This domain used to be a marketing consultancy site. It is being turned into a writing site, and everything commercial now lives on a separate domain, where it can be as commercial as it likes without sitting next to an argument about attachment.
That means deleting rather than redirecting, so nothing exists in two places. Some of it is done and some of it is visibly half done, which is what you would expect of a page called Now.
The profession, briefly
Head of Growth Marketing at BetterBugs and QAble Testlab, two software companies, since April 2025. The work is organic discoverability: what a company should be findable for, and what it should build in order to be.
There is one page on the profession and it sells nothing.
Things I have not worked out
Kept here in public because a Now page listing only progress is a press release.
Elsewhere on this site
This page is a snapshot. The argument it keeps referring to is in the books, and the reasoning behind the whole thing is on the about page.